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“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.”

Steven Spielberg

My Mission

Systematize complex production processes in a simple way.

freelancer, creative, branding, agency, design, business, advertising, company, identity, marketing, graphics, media, video, photo, leaflet, interview, CGI, animation, 3d, 2d, motion graphics, hong kong, airjason

Communication

Through different reference materials to let clients and understand the needs of customers, we have a clear consensus with clients before the start of work, set a timetable, and make good use of all production time.
freelancer, creative, branding, agency, design, business, advertising, company, identity, marketing, graphics, media, video, photo, leaflet, interview, CGI, animation, 3d, 2d, motion graphics, hong kong, airjason

Pre-Production

Create a concept style, storyboard, and explain the use of technology to make it easier for clients to understand the entire production process and the results of the finished product.
freelancer, creative, branding, agency, design, business, advertising, company, identity, marketing, graphics, media, video, photo, leaflet, interview, CGI, animation, 3d, 2d, motion graphics, hong kong, airjason

Production

Draw up the work schedule, process the work on time, improve work efficiency, and let each project complete on time.

About Jason Li

I am Jason Li, a Video Production Director. I started working on film production in 2005 and large-scale advertising TVC productions. In 2012, I was invited become the brand creative director. I completed a series of product 3D animations with one man band ability. My personal creation path also started to grow rapidly here. I hope to get more opportunities for creation. In 2014, I set up a personal studio. I brought my experience in film production and advertising production to my Video productions work. I like to use a different technique and creative styles to complete each of the client’s ideas, film usage, and budget. Programs such as 2D animation, 3D animation, and filming. I value pre-production, and I can turn the concept of clients fragmentation into a concrete idea and provide a suitable solution to meet the customer’s requirements.

2005 – Junior Animator

2008 – Interactive Media Designer

2009 – Senior Animator

2012 – Brand Creative Director

2014 – Personal Workshop

freelancer, creative, branding, agency, design, business, advertising, company, identity, marketing, graphics, media, video, photo, leaflet, interview, CGI, animation, 3d, 2d, motion graphics, hong kong, airjason

Testimonial

CG Animation

Let me feel the most memorable work on CG animation. Animation is a group and very complicated work. Fortunately, I joined the largest post-production company in Hong Kong. My position is “Lighting and rendering”. I have participated in the post-production of many movies and even participated in Disney film production. The large TV commercials include the theme of Hong Kong. Advertising for parks, telecommunications companies, and major brands.

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Success Case

Breaking the limit

In 2012, I accepted an invitation from a Chinese e-sports brand company to produce a series of product promotion clips. At that time, I saw that the brand’s product goal was very clear, that is, to be at the same level as the international level, so I conceived the entire series of animation created for this company.

The general animation production requires about 5 departments. A one-minute film requires about 15-20 people to complete. Unfortunately, the brand company only provided me with a top-level computer. The rest needed me to think about it. The solution is solved.

At that time, I was so nervous that my heart stopped. This is an impossible task. I must be finished. So I analyze how much I can do with this limited time and resources. ! I started a person by script, modeling, dynamic production, material, lighting, rendering, synthesis, and completed one by one.

About 50 working days, my first CG cartoon “E-Blue x Marvel Ironman 3 Gaming Mouse Special Edition” was completed by one person. Customers like this work very much. In China, this video is also online. A lot of media was madly passed and finally got an advertising award in Beijing. Since then, I believe that I can do it so that I have more space in my creation in the future.

Film Productions

Most of the post-production is to post the footage shot by the film crew for post-effects, and I certainly hope to have more room to play my talents and express my own story. So I started to learn to shoot in 2009. From hard photos to filming, these times have brought me a lot of satisfaction. When I was able to conceive a script for a client, and then use my own perspective to shoot, splicing, synthesizing and finally becoming a corporate work, it really made me feel grateful and fulfilled.

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Success Case

Equipment is not my main consideration

When learning the shooting process, most people will ask, “Are you using that model camera? Shooting with that lens?” This is the problem I least like to respond to. I like people asking me when I was shooting that shot.

Since I am self-study, the hardware on hand is just a help for me. My focus is on how to use the picture to tell stories. There was a case in which the customer’s innovative product was carried out on a mobile phone. So I would like to ask the customer to let me use the mobile phone to shoot the whole movie.

I can better match the selling point of the customer’s products. On the other hand, I would like to let more people know that shooting a good movie or photo is not just a matter of hand. How good the equipment is. The customer agreed to my request, so the whole shot was made using my mobile phone, and the final result was very satisfactory.

I often find new subjects on the way. In 2014, I tried to shoot the whole process of Earth for one hour. The result was reported by the media and invited by WWF to be the designated photographer of the conference. The whole situation was recorded for this event every year.

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